LIV Golf Launches AI Fan Caddie Powered by Salesforce Agentforce 360

New AI agent, named “Chip,” is built into the LIV Golf app to deliver personalized second-screen experiences, real-time tournament insights, and commerce tied to live play.

by SportsBiz AI

Updated April 04, 2026

LIV Golf has launched Fan Caddie, a new AI-powered companion built into the LIV Golf app as part of its partnership with Salesforce. The agent, named “Chip,” is powered by Salesforce Agentforce 360 and is designed to personalize the fan journey across live events, team storylines, player data, retail, and content throughout the 2026 season.

The product is positioned as a second-screen experience that works alongside the live stream without forcing users to leave the app. LIV Golf said Fan Caddie uses a unified data operating model to tailor interactions based on fan, player, team, and event context, with the goal of deepening engagement whether a user is watching from home or attending in person.

Key features include real-time tournament insights, replays, hole-by-hole scoring information, player comparisons, and an interactive leaderboard built around live data from LIV Golf’s content team. The experience also includes a “Shop the Look” feature that surfaces player apparel in real time, along with on-course utility such as ticketing and hospitality information for fans attending events.

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“LIV Golf is built for the next generation of global sports fans. Golf fanatics who follow our players, teams, and League don’t just want results—they’re driven by good storytelling and stats alongside fierce competition on the course. With the powerful backing of Agentforce technology, Fan Caddie will strengthen our connection to and understanding of our audience and be able to take them on a customized journey across content, on-course action, merchandise, and fan experiences. This launch is just the start of everything we can accomplish with Salesforce, and we’re looking forward to continuing to build on Fan Caddie’s functionality and this partnership for years to come.” – Denise Taylor, Chief Technology Officer of LIV Golf

Salesforce framed the launch as part of a broader sports AI push centered on personalization and contextual storytelling.

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“Fan Caddie embodies Salesforce and LIV Golf’s commitment to transforming sports through real-world AI innovation. Fan Caddie’s persona ‘Chip’ goes beyond the ‘what,’ to explaining the ‘why’ and ‘how’ – bringing energy and clarity to fans. Chip is a personification of the excitement and collaboration behind what is a key milestone for our multi-year partnership with LIV Golf.” – Adam Forrest, SVP Global Brand, Media and Sports Marketing, Salesforce

The fan product is only one part of the rollout. LIV Golf also said the launch sits within a larger enterprise AI deployment that includes Agent Caddie, a separate Salesforce-powered tool for broadcasters. That system will deliver real-time shot intelligence and richer statistics to LIV Golf’s broadcast team through Slack, with the stated goal of improving storytelling and expanding content opportunities across tournament coverage.

The launch coincides with the start of LIV Golf’s fourth full season, following the opener at Riyadh Golf Club and heading into one of the league’s marquee events in Adelaide. In practical terms, Fan Caddie gives LIV Golf a new owned-platform layer for combining live data, content, commerce, and event utility inside a single AI experience.