Alpine Names Adobe Official AI Fan Experience Partner
Alpine and Adobe will combine AI content creation, fan insights, search visibility and creative tools in a partnership targeting the 2027 F1 season.
The Formula One team's new partnership covers personalized content, fan insights, AI search visibility, and creative tools for supporters.
BWT Alpine Formula One Team has named Adobe its "Official AI Fan Experience Partner" in a global premium partnership aimed at expanding digital engagement with supporters from the 2027 season.
The agreement will give Alpine access to Adobe CX Enterprise technologies spanning marketing, content creation and audience insights. The companies have not disclosed financial terms or a specific contract length.
Alpine plans to use Adobe GenStudio to produce and personalize content for fans across markets while maintaining the team's brand identity. Adobe Experience Platform will support a real-time view of fan needs and preferences, helping the team tailor messages across digital channels.
Adobe's account of the partnership also identifies Adobe Journey Optimizer for coordinating personalized interactions and Adobe Customer Journey Analytics for understanding engagement across channels.
The scope extends to how supporters discover the team through AI services. Alpine will implement Adobe Brand Visibility, an AI search optimization system, to monitor how its brand appears across leading AI platforms and identify changes that could improve discoverability.
“We are entering an incredibly exciting new era for BWT Alpine Formula One Team, and creativity and personalization will be at the heart of how we express our ambitions, our identity, and our connection with audiences and fans worldwide. Adobe is an incredible partner for this journey, giving us the tools to bring our vision to life in new and unexpected ways. Together we have an opportunity to create experiences that extend far beyond the racetrack.” — Guy Martin, Global Marketing Director, BWT Alpine Formula One Team.
Supporters are also expected to gain creative tools through Adobe Express and generative AI capabilities powered by Adobe Firefly, allowing them to create and share content inspired by the team and its drivers.
The announcements describe initiatives for the 2027 season and beyond. They do not report performance results or provide individual launch dates for the fan tools.
https://business.adobe.com/blog/alpine-formula-one-team-fan-experience
