The State of SportsBiz AI
An executive-level look at how AI is reshaping sports business, from the chatbot era to the rise of agents, workflows, and AI-powered operating models.
Jim Delaney's 3rd Annual State of SportsBiz AI presentation at SBJ's National Sports Forum offers a practical look at how AI is moving from chatbot experimentation to real business impact across the sports industry.
- ✓The innovation waves that brought us here
- ✓The tools shaping today's landscape
- ✓The rise of the agentic era
- ✓A companion audio overview of the biggest takeaways, built for busy executives
Two ways to see where your organization stands.
The AI Capability Pyramid
Each layer builds on the one below it. Today, the industry is stepping from large language models into agents.
The Adoption Arc
How sports organizations mature with AI, from scattered experiments to a true operating model.
Individuals experimenting with AI tools on their own.
Shared tools, guidelines and team-level workflows.
AI operationalized across the business with measurable results.
The research keeps going.
4th Annual State of SportsBiz AI Workshop
This year's edition grows from a keynote into a 90-minute, hands-on workshop at the National Sports Forum, built around fresh industry data and practical AI applications by function.
The SportsBiz AI Adoption Benchmark
A new annual study measuring how teams, venues and leagues are adopting AI across the front office. Findings will anchor the 2027 workshop.
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