Your All-Access Pass to the AI-Native Front Office
The Institute is a members-only intelligence network for the people modernizing how teams and venues operate. Join the industry's leading innovation execs to unlock the research, member directory, and AI playbooks that are driving revenue and best practices.
The daily read on AI in sports business.
Full access to SportsBiz.ai's daily news, covering the tools and trends driving real results for teams, venues and leagues.
- Daily coverage of the AI deals, launches and case studies that matter
- Interviews with the industry leaders putting AI to work
- Organized by key categories to fuel practical AI literacy
- Analysis that connects every story to business impacts and 'news you can use'
Shop AI by the problem you're solving.
A curated research database of the AI vendors serving teams and venues, organized by key categories that are driving new revenue opportunities and greater efficiencies.
- Filter by function, AI capability, league and venue type
- Side-by-side profiles across ticketing, sponsorship, F&B, fan engagement, venue ops, and more
- Editorially compiled, with partner listings clearly marked
Reach the people who make the call.
The gated directory of team and venue decision-makers across premium, sponsorship, ticketing and operations, kept current and private to members.
- Decision-makers across the NFL, NBA, MLB, NHL, MLS and live entertainment
- Search by organization, league or title
- Direct connections to fellow members focused on AI-powered initiatives
Learn what's working from the people doing it.
Monthly online discussions where members compare notes on the AI use cases, vendors and results showing up across teams and venues.
- A focused best-practices topic every month
- Peer-led conversations with team and venue executives
- Takeaways and recordings shared with members
Field guides for the AI-native front office.
Step-by-step playbooks developed by industry AI insiders, built for the departments that drive the business.
- Department-specific guides and relevant tools for premium, sponsorship, ticketing and ops
- Customized prompts, workflows, and templates your team can implement immediately
- Engaging dashboards to track progress for more effective playbook integrations
Know exactly where your organization stands.
The Transformation Scorecard benchmarks your AI maturity across the front office and shows how you compare with peers in your league.
- A single maturity score across six front-office dimensions
- Peer benchmarks by league and venue type
- Recommended next plays from the AI Playbooks for your gaps
Jumpstart your organization's AI transformation.
An on-site AI Innovation Summit brings the Institute to your team or venue to align leadership, surface the highest-value use cases and deploy specific roadmaps and integrated workflows. Available to members separately.
- Executive presentations on the latest industry best practices and trends for where AI is headed
- Tailored workshops for various departments for hands-on sessions
- A prioritized AI roadmap your team can act on
Become A Member Today!
Join the decision-makers shaping the future of AI in sports and entertainment.
The front offices moving first are already comparing notes.
Get in the room.
