Gonzaga Adds Altana as Men’s Basketball Jersey Patch Sponsor
Gonzaga men’s basketball will wear Altana jersey patches in 2026-27 as the Bulldogs enter the Pac-12 and new Division I sponsorship rules take effect.
The AI trade-network company will appear on Bulldogs uniforms as Gonzaga enters the Pac-12 and Division I’s new patch rule takes effect.
Gonzaga men’s basketball has named Altana its official jersey patch partner for the 2026-27 season. Altana’s logo will appear on the Bulldogs’ game uniforms during Gonzaga’s first season in the Pac-12, the school announced Sept. 29.
Altana operates an AI-powered network that connects importers, suppliers, logistics providers and customs agencies around product and supply-chain information. Gonzaga Sports Properties, the school’s local Learfield team and exclusive multimedia rights holder, secured the sponsorship.
“We’re excited to have Altana represented on our jerseys this season.” — Mark Few, Head Coach, Gonzaga Men’s Basketball
The deal arrives under a new NCAA Division I policy permitting up to two additional commercial logos on uniforms and apparel during preseason and regular-season competition beginning Aug. 1. Each logo is limited to four square inches. The policy also permits one additional logo for conference championships; NCAA championship use remains subject to separate consideration.
“At Altana, our mission is to fix globalization.” — Evan Smith, CEO and Co-Founder, Altana Technologies
The jersey placement gives Altana season-long visibility on Gonzaga’s men’s basketball uniforms. The announcement identifies Altana as the program’s first jersey sponsor.
NCAA Staff
