Sporting KC Builds 3D Videoboard Preview Tool With Claude

Every gameday, our creative team at Sporting Kansas City designs content for the videoboards at Sporting Park. The challenge is that those boards are massive, and a file that looks great on a laptop can feel completely different once it’s up in the stadium. Our South board is a perfect example. Because of its angle cut, content that looks clean and centered on a flat canvas can read very differently on the actual board, often cutting off important content. So we built a fix: a 3D stadium videoboard testing app. Designers drop in a file and see it on a virtual Sporting Park, on the actual boards, from anywhere in the venue. Legibility, pacing, and scale can be checked before anything goes to production. We built it with AI. Claude helped us go from a clear problem and a set of board specs to a working tool far faster than a traditional development cycle would allow. We expect this tool to assist with faster approvals, fewer surprises on gameday, and more time spent on creative than guesswork. My takeaway: the best tools often come from the people closest to the problem, and AI has lowered the barrier to building them. If your team keeps hitting the same recurring friction, it may be worth asking whether you can build the fix yourself. #SportingKC #MLS #CreativeDirection #AI #SportsBusiness