Sportico Tests AI Agents on Five Sports Fan Tasks
Sportico tested personal AI agents on five fan tasks, from ticket-price monitoring to playoff analysis, finding useful results and unresolved questions.
A Sportico test of five fan tasks found early utility in personal AI agents, while raising questions about accuracy, permissions and commerce.
Sportico tested personal AI agents on five tasks common to sports fans, examining how the new tools handle ticket research, in-venue decisions, broadcast information, playoff analysis and fantasy sports. The Oct. 6 report comes after Meta launched Muse and OpenAI introduced its always-on dots.
Reporter Jacob Feldman asked agents to monitor prices for an upcoming New York Liberty playoff game; identify praised concessions near his seat at Barclays Center; add future playoff matchups, TV times and network assignments to a calendar; model the North Carolina Courage’s playoff chances; and propose a fantasy football trade. He reported that the tools largely completed the tasks. The article did not report an agent completing a ticket purchase.
Muse can browse the web, work across connected apps and monitor tasks in the background, according to Meta. The company says it asks permission before certain actions, including purchases and messages. Meta offers the mobile app for free. Sportico reported that Muse reached 5 million installs faster than ChatGPT or Claude, citing market-intelligence firm Sensor Tower.
OpenAI says dots have their own cloud computers and can connect to outside apps. They began rolling out Sept. 29 to eligible Pro and Business Premium users, with an Enterprise beta available when enabled by an administrator. The products differ in availability and integrations, and Sportico’s test did not provide a head-to-head score for Muse and dots on each fan task.
The report also identified limitations. Agent responses can be difficult for fans to verify, particularly when comparing ticket value or forecasting results. To perform some tasks, the systems may seek access to calendars, email, accounts or payment methods. Sportico reported that Ticketmaster is connected to Muse, while transactions continue through Ticketmaster’s marketplace. It also noted Meta’s stated plan to earn a share of some transactions processed by its agents.
The test illustrates an emerging route by which fans may reach sports information and commerce: an agent may gather schedule, streaming, ticketing and venue information across services before a fan opens a team or league app. For now, Sportico’s reported results concern assistance with research and planning, not a broad shift in completed sports purchases.
Jacob Feldman
