The San Francisco Giants are using AI across a wide range of business and baseball functions, ranging from fan experience and event coordination to talent evaluation, scheduling, and operational efficiency.  

Sports Illustrated reports that the Giants have partnered with ElevenLabs for AI-driven voice technology and are using AiFi for autonomous, cashierless retail. The club is also exploring use cases, including real-time multilingual audio and facial authentication entry, extending AI beyond back-office productivity and into the physical venue environment at Oracle Park.  

“People will ask, ‘Well, how are the Giants using AI?’ Honestly, it’s easier to answer how are we not using it? We’re using it everywhere. It touches everything that we do.” – Bill Schlough, Chief Information Officer, San Francisco Giants

Schlough told SI.com that the Giants began leaning into generative AI in 2024 and spent 2025 training employees across the organization. He described the rollout as cutting across all departments and roles, with the idea that staff throughout the business can use AI to do their jobs better.  

The baseball side is part of the same shift. SI.com says Giants general manager Zack Minasian and president of baseball operations Buster Posey have started using AI to help accumulate and sort information on players. That work is part of a broader effort to find where AI can improve efficiency in player evaluation while still recognizing its limitations.  

“Every form of evaluation has its strengths and weaknesses, and I’m sure there’s going to be some strengths with using artificial intelligence that we can use, and there’s going to be some other things that maybe it’s not as good for. If there’s a tool that we think can help, obviously you want to try and exhaust it to see where it can be more useful and then try and leverage it. You want to be extremely efficient, and chasing down everything new just to chase it down may not make sense either. There’s a balance there, and I think we’re probably at the stage of still learning where we think it can be with coaching, machine learning, on the medical side. … It’s uncharted territory, and we’ll definitely continue to look into it.” – Zack Minasian, General Manager, San Francisco Giants

What stands out in the Giants’ approach is that AI is being treated less as a one-off fan feature and more as an organizational layer. The same set of tools and habits appears to be influencing front-office research, departmental workflows, and venue operations at the same time. Oracle Park becomes part of that picture through retail, audio, and entry-related applications, while baseball operations are testing how AI can assist in scouting and internal decision support.  

The Giants are still in the learning phase, but the structure is already clear: train broadly, test across departments, and use AI where it can improve speed, access to information, and execution. In San Francisco, that means AI is no longer being framed as a future initiative. It is already part of how the club operates day-to-day.